what we do : digital marketing

Savvy digital marketing - make it work for you…

Did you know that there are ten elements within Digital Marketing, all of which interweave and overlap but yet each one is a distinct skill in its own right? When you add data, relevant insights and your business goals into the mix, this allows for the creation of a clear and well defined digital marketing strategy that will drive your business and get more revenue.

Generally speaking, digital marketing can be broken down into these broad areas:

  1. The Website
  2. Content Marketing
  3. Social Media
  4. Video Marketing
  5. Online Branding
  6. Email Marketing (also known as Marketing Automation)
  7. SEO (Search Engine Optimistation)
  8. Paid Search / Pay-per-Click / Google Adwords
  9. Mobile Marketing
  10. Online PR 

It’s a big list, and perhaps you don’t have the time, interest or knowledge to upskill and implement a digital marketing campaign. That is where we can help.

ARL Design are experts in digital marketing and truth be told – we love it too. We work with a wide range of clients and start off by really getting to know their business, their brand and their business goals before starting work on their digital marketing strategy. We have to know who you are and what your business is all about before we begin to craft how to tell that story to the world.

Our digital marketing experts will work with you to analyse your business and marketplace. We look at who your customers are, and how all of your current digital marketing speaks to them. We look for gaps between where you are now and where you want to be and then we build the right strategy that aligns with your business goals. And we build a realistic strategy too! We won’t have you posting on Facebook 24/7 – we know you have a business to run!

We can equip you with the tools you require to implement the plan and show you how to use these tools. Once the campaign is up and running, we monitor the data and engagement and work with you to show you how to interpret the results and how to change and tweak plans. As we say: “plan, do, check, act”.

So what can we help you with? Some examples below:

A complete audit of your content on your website – does it talk to your customer in their language but also rank highly in Google?

Your customers are dropping off your website in huge numbers and most of them never make it past the homepage!

  • Or are you getting low open rates on your email marketing?
  • Are your Google Adwords not delivering return on investment?
  • Is your blog getting low traffic? Or maybe you don’t know what to write about?
  • Your Facebook page is taking up a lot of time, but your engagement is low
  • You want to start Facebook ads but don’t know where to start
  • Your LinkedIn Company account isn’t generating any engagement

The trick is to get to know who your customer is first and then everything you do builds on top of that. And we can help you and show you how to do this and a whole lot more.

If you’re ready to get to grips with your digital marketing, just drop us a line for a no-obligation chat to discuss where you are now and where you want to be.

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